The truth is out there!

We were commissioned by a renowned pharmaceutical group to craft a striking video that brings the harsh reality of chronic obstructive pulmonary disease (COPD) data to life. In our concept, the data literally breaks free from the campaign poster, bursting into the real world and unveiling the stark truth behind the numbers. I took the lead in shaping the concept, designing the storyboard, and overseeing the creation of the entire video. Drawing heavy inspiration from iconic sci-fi movies and shows, we infused the video with a cinematic, otherworldly atmosphere, creating a sense of mystery and urgency that pulls the audience in. It’s a visual journey that’s as impactful as it is thought-provoking.

Credits
Direction
Frontera Group