A promotional video for a osteoporosis hackathon
We were approached by both the American and Belgium multinational biopharmaceutical companies Amgen and UCB for the creation of their Osteoblast hackathon campaign. Osteoblast is a hackathon to co-design creative solutions and build innovative ideas to help people with osteoporosis at risk of multiple fragility fractures. By tackling the human challenges beneath these life-changing events, they're trying to find solutions that could make a real difference for the people affected. I was in charge of creating the promotional video.
Concept & Direction