The kaleidoscope patterns of patients

This is a video we created for the Trodelvy pan tumor symposium. ADSs have seemingly limitless potential in treating a variety of cancers. We used kaleidoscope patterns involving people to emphasize the wide-spread reach of ADCs, their versatility and their impact on potentially millions of lives. Using this vessel for our message is eye-catching and engaging.

A customised soundtrack

The video required a soundtrack that matched its stunning visuals, offering a unique experience. To achieve this, I composed an original score, layering vocals as more patients were introduced to the kaleidoscope. A violin melody heightens the emotion, while a soft harp adds a heartwarming touch. Synthesizers and a triangle bring a mystical, magical element, blending seamlessly with the other instruments. The minimalistic rhythm represents breath, transitioning into a heartbeat as the final kaleidoscope appears, symbolizing all the patients.

Credits
Concept & Direction
Ogilvy Health

Client
Gilead