The Kaleidoscope Patterns Of Patients

This is a video we created for the Trodelvy pan tumor symposium. ADSs have seemingly limitless potential in treating a variety of cancers. We used kaleidoscope patterns involving people to emphasize the wide-spread reach of ADCs, their versatility and their impact on potentially millions of lives. Using this vessel for our message is eye-catching and engaging.

Soundtrack Composition

The video needed a soundtrack that could give justice to the stunning visuals by offering the audience a unique experience. To achieve this, I decided to compose my own, unique soundtrack.

The vocals stack on each other as more patients are being added to the kaleidoscope. Those vocals are accompanied by a violin melody to emphasize emotions. A smooth harp melody can also be heard in the background, giving the audience a soft, heart-warming feel. Finally, synthesizers as well as a triangle were also used to bring the soundtrack a mystic, magical touch, which complement the rest of the instruments. Everything is supported by a minimalistic rhythm, representing the breath. The rhythm then changed into a heartbeat as the latest kaleidoscope appears at the end of the video, representing all the patients.

Credits
Concept & Direction
Ogilvy Health

Client
Gilead