What would you do with more time?

We were approached by a leading pharmaceutical giant to create a powerful series of five animations for social media, raising awareness about pulmonary fibrosis. The videos aimed at healthcare professionals (HCPs) posed a thought-provoking question: What would their patients do with more time? Each animation features a hourglass, with sand slowly falling to reveal an emotional story. As the sand builds up, it forms an image that gradually unveils a patient, enjoying a hobby or spending precious moments with their family. These visuals are designed not only to captivate but to spark deeper reflection on how time can transform lives.

Credits
Concept & Direction
Ogilvy Health