The Truth Is Out There!

We were approached by the German pharmaceutical group Boehringer Ingelheim to create a video showcasing chronic obstructive pulmonary disease (COPD) data being in the real world. Within this concept, the data escapes from the campaign poster into the world, displaying the truth. I was in charge of the concept, storyboard and creation of the video. The overall tone is heavily inspired by sci-fi shows and movies of our pop culture, giving the video a mysterious, movie-like atmosphere.

Credits
Direction
Frontera Group

Client
Boehringer Ingelheim