Take A Deep Breath

We were approached by a pharmaceutical group to create a series of 'breathing techniques' videos for social media, inviting everyone to take a moment to breathe. These would use a visually beautiful, calming and satisfying animation to illustrate taking a breath from the chaotic stressors of life. The videos invite the audience to take a moment to take a breath by inhaling for four counts and then exhaling for another four counts as the animation goes.

Credits
Concept & Direction
Ogilvy Health